The Center for Gulf Studies at the American University of Kuwait in association with EBLA International presents a film screening entitled:
Teswa? (Was it worth it?)
A national drive safe campaign documentary film showcasing the effects of reckless driving in Kuwait.
EBLA created the first investigative film inquiring into the reasons behind Kuwait’s road accident death toll, disclosing the factors that make Kuwait the country with the highest global statistic of lethal car accidents per capita.
The 30 minute film covers a wide range of issues identifying the source of the problem, ranging from institutional to societal factors, and concludes by offering proposed solutions. The aim of the film is to inspire proactive change, raise awareness and to empower society to produce change. The film is launched in tandem with a nation-wide marketing campaign that includes outdoor media, magazines, radio and newspapers.
Date: Tuesday, 11 December 2012
Location: AUK Auditorium